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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (July 14, 2004)
JJortlanh COhsmwr luly 14. 2004 Page AS Diversity Valued in the Workplace cent had a negative view of their companies’ efforts. The res, were neutral. Those with the most favorable opinions of diversity program s in cluded executives - 47 percent of whom though, their com panies were effective - and em ployees at com panies with more than 5,000 While the population of the coun try has gotten increasingly diverse, American companies haven', kept up, said Fariborz Ghadar, professor of finance and director of the Cen ter for Global Business Studies a, (AP) — Fewer than a third of Penn State University. American workers believe their “ W e’ve got quite a hurdle to companies have effective diver jum p before we become a truly sity programs, accord diverse organizational ing to a new report by -------------- structure in many of p o ll ; the National Urban our corporations,” he League. Diversity in the work force said. The rep o rt also The guidelines could Americans value diversity in the workplace, but fewer than a found that fewer than third believe their companies have effective diversity programs be useful, but making half of the workers l ? ~ l Favorable responses surveyed had favor C T3 Unfavorable responses able opinions of their companies’ efforts on I am comfortable working in diverse teams. recruiting, leadership commitment, and ca reer development. “We have work to A diverse work force improves creativity and Innovation In the workplace. do,” said Marc Morial, president and CEO of the League, a New York-basedcivil rights My company has an effective diversity initiative. Urban League group. "One of the rea President Marc Morial 32% sons why this study is 26% important is it gives us improvements requires sense of where we About this pot 1.927 to 2,019 adults surveyed, margin of that companies diver error plus or minus 5 percent are.” sify their management Sixty-five percent of SOURCE National Urban League said Todd AP ranks, those surveyed agreed Campbell, manager for that diversity improved creativity workers, where 43 percent thought diversity at the Society for Human and innovation in the workplace, favorably of the initiatives. Resource Management, an industry and 80 percent said they were The report noted that the dispar group. comfortable working in diverse ity in outlook between executives "If you want long-term impact teams. and rank-and-file workers “is an and success, eventually you’re go But when asked if their com important reminder that executives ing to have to diversify those top pany had an effective diversity tend to view' their companies through levels,"Campbell said. "People want program, only 32 percent had a differen t, perhaps rose-colored to see people like them excelling favorable response, while 26 per glasses.” within the company.” But survey shows many employers have poor records PHOTO C O I RTESY KAISER PERMANENTE Market Reflects Cultures Performers entertain visitors with African music at the Rockwood International Market sponsored, by Kaiser Permanente. The market is open for the summer on the Saturday and Sunday each month through September at Kaiser Permanente's Rockwood Medical Office, 19500 S.E. Stark Street. Besides live entertain ment, the market features fresh produce and flowers, ethnic food, and many handcrafted items reflecting the cultures of Rockwood's many immigrants from Africa, Asia, Latin America, and republics of the former Soviet Union. ty,d Sidewalk Sale to Draw Crowd A summer sidewalk sale will draw resi dents to Northeast Broadway from 33rd Avenue to Martin Luther King Jr. Boule vard this weekend. Some 25 merchants are participating in the July 16-18 event, sponsored by the Broadway Business Association. There will be discounts of from 20 to 70 percent on selected merchandise, food and ser vices, including restaurants such as Pastini'sPastaria, Irvington ComerTable, Pizza Schmizza and Starbucks. Slave Narratives Delayed O ther special attractions include "reading matter by the pound” from Broadway Books, specials on eye ex ams from Hallmark Opticians, and free bang trims and consultations from M onte’s Hair Salon. This weekend’s production of the Slave Narratives "Sun Up Till Sundown ” by Storytellerz Readers Theater at the Interstate Firehouse Cultural Center in north Portland has been postponed for rescheduling in August. For more information visit www.ifcc-arts.org or call 503-823-4322. VI471 s e a s o n s 1 M A R K E T RENEW YOUR Cruzryu Source E n e r g y B a r T a s tin g S a tu rd a y & S u n d a y 1 1 :0 0 a m -5 :0 0 p m Tk& fri£t\d(t£si sfare, iti toum. E A S Y & F U N TO S H O P ^ L O C A L L Y O W N E D & O P E R A T E D C O N C O R D IA O R E N C O S T A T IO N R A L E I G H H IL L S SELLW OOD N E 3 3 r d & K illin g s w o r t h N E 61 s t & C o r n e ll R d . 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